Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has introduced a powerful lineup of next-generation digital propulsion and control innovations aimed at redefining performance, simplifying boat handling, and enhancing the connected boating experience. Launched at the Miami International Boat Show, the technology suite includes:
Together, these marine innovations strengthen Mercury’s position as a leader in integrated propulsion systems, aligning hardware, software, and SmartCraft digital connectivity into a seamless prop-to-helm ecosystem.
“Mercury is sending a strong signal that boating is entering a smarter, more intuitive era,” said John Buelow, President of Mercury Marine. “Each of these technologies is designed to improve control, performance, ease of use, and personalisation—delivering a premium on-water experience.”
The coordinated launch strategy creates strong visibility at the Miami show and will be supported throughout the year with focused product rollouts and storytelling.
Boost introduces a software-based engine calibration upgrade engineered to deliver a 5% to 21% increase in mid-range acceleration and zero-to-top-speed performance one of the most sought-after performance metrics among boaters.
Available as a dealer-installed upgrade for select Mercury outboards, Boost allows owners to digitally unlock additional horsepower and responsiveness through a manufacturer-supported software update. Later this year, select new Mercury outboards will ship with Boost capability integrated from production.
Moreover, this innovation clearly reflects Mercury’s broader shift toward digital marine upgrades, and in addition, it demonstrates the company’s commitment to software-enabled performance enhancements. Consequently, it not only gives customers greater flexibility but also, over time, significantly enhances long-term ownership value, while simultaneously positioning Mercury as a leader in connected boating solutions.
Key benefits include:
The Mercury Keyless System sets a new benchmark in smart boating technology, enabling owners to unlock, start, and secure their boat directly from a mobile device.
Fully integrated with SmartCraft® Connect, the system centralises security, engine start, and vessel control within one streamlined digital interface. Designed for both single-engine and multi-engine setups, it supports up to six Mercury outboards.
Inspired by automotive keyless ignition systems, the solution delivers:
Mercury’s redesigned Premier Joystick introduces enhanced low-speed maneuverability and expanded helm capabilities for greater confidence on the water.
The updated system includes:
In addition, boaters equipped with Autopilot features but without joystick steering, can now access advanced functions such as:
These advancements reinforce Mercury’s commitment to intuitive helm technology and integrated control solutions.
Rounding out the new innovation suite is the DTS Performance Pedal. A purpose-built foot throttle engineered for high-performance, single-engine boats operating at speeds of 120 km/h and above.
Designed to allow operators to keep both hands on the wheel during aggressive driving conditions, the pedal enhances control and safety in demanding marine environments.
Ideal for:
Compatible with both current and legacy Digital Throttle & Shift (DTS) systems, the pedal features:
With the launch of Boost, the Keyless System, Premier Joystick, and DTS Performance Pedal, Mercury Marine continues advancing its vision of fully integrated propulsion technology.
By blending digital innovation, software-enabled upgrades, smart vessel automation, and precision control systems, Mercury is shaping the future of boating—where performance, connectivity, and ease of operation converge.
As the marine industry evolves, Mercury’s unified prop-to-helm strategy positions the brand at the forefront of intelligent marine propulsion and connected boating solutions.